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Tips for dealing with reduced sales volumes

Tips for dealing with reduced sales volumes

What actions would you take if your sales volumes dropped by 10%? Consider these tips for dealing with reduced sales:

Boost your marketing activity


  • Target new customers
  • Refresh your product
  • Refresh your menus
  • Improve your website
  • Get to know your existing customers better
  • Improve your upselling skills
  • Provide special offers, eg early-bird menus, children eat for half-price

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Reduce your cost of sales (purchase cost of food and beverage) and improve your gross margins

  • Secure better prices from your suppliers
  • Reduce wastage
  • Simplify menus and recipes
  • Improve your stock-control

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Review and reduce other variable and fixed costs

  • Negotiate better supplier prices
  • Reduce breakage levels
  • Use electricity, gas and water more economically
  • Check whether you are over-insured
Remember!

Consider the non-financial impacts of your cost-cutting decisions on quality service, image and customer loyalty.

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