Define your business vision and goals
Now that you have assessed yourself to find out if you are ready to start your own business, carried out market research and clearly defined your product or service, you need to define what your vision for the business is and your business goals.

Clearly defining your vision for the business and your business goals will help you to:
- pinpoint what it is that you want to achieve by going into business.
- focus your efforts on taking your business in the direction in which you want it to go.
- clarify what success means for your business.
When you have achieved your business goals you know that you have achieved success.
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Use this Business Vision and Business Goals Tool to clearly define your business vision and your business goals.
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Use this SWOT Analysis Tool to identify your key business strengths andweaknesses, and business opportunities and threats.
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