How can I create added value for my customers?
Customers don’t always see low prices as attractive – they may associate low-cost with low-quality. During a recession customers are particularly focused on added value. Improving quality is one way to add value and improve your competitiveness.
You can add value for your customers by improving your product or your location. You can also create the perception of added value via your promotional activities.
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- Aim for consistently excellent customer experience and customer service.
- Improve the presentation of your meals.
- Use improved or specialist ingredients, eg, organic or gluten-free.
- Offer new and exciting menu dishes.
- Add a third course for the price of two or offer competitive early bird menu options.
Remember!
Raising quality is one way to improve your product without incurring hugely increased costs.
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- Move up-market to a new location.
- Provide car-parking space or smoking areas.
- Offer private rooms or intimate settings.
- Provide entertainment, eg a pianist.
- Provide child friendly facilities for customers with young children.
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- Link with local tourism operators to offer and jointly market packages such as accommodation plus dinner for two at your restaurant.
- Create a word-of-mouth buzz about your restaurant.
- Promote your cooking method or ingredients as superior to that of your competitors via magazine or newspaper editorials or through website promotions.
- Promote special offers via your website. Update your website regularly and ensure that your business is prominently listed on search engines such as Google.
- Create an imaginative brand-name that people find attractive and which captures the mood or image that you want people to associate with your restaurant.
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