How can I improve my profits?
For practical tips on how to reduce your costs, see Cost control
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To increase your sales, try the following:
Remember!
To calculate your sales, multiply the number of customers by the average price charges. This should give you a reasonable estimate in most cases.
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During a recession, it may be difficult or impossible to increase your prices but it is worth exploring the following options for use when the economy recovers. You may be able to increase your prices by improving your:
- Aim for consistently excellent customer experience and customer service. Stage activities and events that will bring your Attraction's theme to life.
- Partner with local tourism providers to offer flexible packages (eg joint ticketing)
- Where possible develop your product to appeal during low season, eg all-weather options.
- Provide additional services such as shuttle buses, activities for children and personal guides.
- Improve signage.
- Provide adequate car parking spaces and picnic areas.
- Include facilities for children and disabled access.
- Provide visitor information points.
- Link with local tourism operators to jointly market packages such as entrance to your Visitor Attraction plus discounts on other venues and events.
- Create a word-of-mouth buzz about your Attraction.
- Promote special offers via your website. Update your website regularly and ensure that your business is prominently listed on search engines such as Google.
- Create an imaginative brand-name that people will find attractive and which captures the mood or image that you want people to associate with your Attraction.
- Engage with the local community - hold special events in conjunction with local festivals.
- Seek commercial sponsorship to provide funding support for capital investment on special events for special events at your Attraction.
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