How can I create added value for my customers?
Customers don't always see low prices as attractive - they may associate low-cost with low-quality. Improving quality is one way to add value and improve your competitiveness.
You can also add value for your customers by improving your product or your location. You can also create the perception of added value via your promotional activities.
top
- Aim for consistently excellent customer experience and customer service. Stage activities and events that will bring your Attraction's theme to life.
- Partner with local tourism providers to offer flexible packages (eg joint ticketing).
- Where possible develop your product to appeal during low season, eg all-weather options.
- Provide additional services such as shuttle buses, activities for children and personal guides.
top
- Improve signage.
- Provide adequate car parking spaces and picnic areas.
- Include facilities for children and disabled access.
- Provide visitor information points.
top
- Link with local tourism operators to jointly market packages such as entrance to your Visitor Attraction plus discounts on other venues and events.
- Create a word-of-mouth buzz about your Attraction.
- Promote special offers via your website. Update your website regularly and ensure that your business is prominently listed on search engines such as Google.
- Create an imaginative brand-name that people will find attractive and which captures the mood or image that you want people to associate with your Attraction.
top