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Activities Costs basics

Costs basics

This Costs basics Info Guide will increase your understanding of the types of costs involved in running your Activity business and your cost drivers.

Costs

Costs vary hugely with each Activity business. Your costs may include the following:

Goods for resale: Required if you sell retail goods
 
 Staff costs: Pay your staff and pay yourself!

 Food and beverage: meal and refreshment preparation costs

 Equipment and consumables: For example paint for paintball games

Marketing: Examples include radio ads and website promotions.
 Overheads: examples include expenses such as utilities and rent


You may also be making repayments over an agreed period to an investor or to the person from whom you bought your business.

Remember!

Pay your taxes on time - not only routine taxes such as PAYE/PRSI or VAT, but also income tax or corporation tax on your profits.

 

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Cost drivers
 

Remember!

Identifying your cost drivers will help you to manage your cost-base and focus your efforts where improvements can be made.


Costs are driven by three factors:

Costs incurred at fixed times

 Fixed costs include rent, lease of equipment and bank repayments.


These costs are fixed on a weekly, monthly or annual basis – you have little scope to avoid them although you may be able to reduce them.
 

Costs driven by sales volume

Variable costs: Examples include food and beverage costs, instructor wages, electricity and VAT

 
These costs vary depending on your level of business activity - the more sales you make the more variable costs you incur.
 

Costs driven by decisions you make

Decisions you make to improve performance, enhance customer experience or increase capacity give rise to:

One-off costs

One-off costs often require a significant outlay. Finance usually needs to be arranged from lenders to fund one-off costs including:

  • Set-up costs, eg key money
  • New buildings or equipment
  • Hazard Analysis and Critical Control Points (HACCP) compliance

Other discretionary costs

You can control the timing and amounts of discretionary costs. These are often incurred when you want to increase capacity by improving performance or by enhancing the customer experience.

Examples of discretionary costs include:

  • Marketing and promotional spend
  • Instructor / staff training and development
     
Remember!

You must have enough sales to cover all your fixed and variable costs in order for your business to survive!

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