How can I create added value for my customers?
Customers don’t always see low prices as attractive – they may associate low-cost with low-quality. During a recession customers are particularly focused on added value. Improving quality is one way to add value and improve your competitiveness.
You can add value for your customers by improving your product or your location. You can also create the perception of added value via your promotional activities.
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- Partner with local tour operators to offer flexible packages for a bundled price (eg accommodation, family tickets to your Activity / Adventure Centre and / or to a visitor attraction and transport). Your customers can then select a package which suits their requirements and budget.
- Aim for consistently excellent customer experience and customer service.
- Where possible, develop your product to appeal during low-season, eg all-weather options.
- Provide additional services such as pick-up and drop-off from hotels.
- Offer meals such as packed lunches.
Remember!
Raising quality is one way to improve your product without incurring hugely increased costs.
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- Adequate signage and parking spaces
- Picnic areas and facilites for children
- Cycling facilities
- Bins and rubbish disposal
- Security/CCTV
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- Link with local tourism operators to offer and jointly market flexible packages.
- Create a word-of-mouth buzz about your Activity business.
- Promote special offers via your website. Update your website regularly and ensure that your business is prominently listed on search engines such as Google.
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