How can I create added value for my customers?
Customers don’t always see low prices as attractive – they may associate low-cost with low-quality. During a recession customers are particularly focused on added value. Improved quality is one way to add value and improve your competitiveness.
You can add value for your customers by improving your product or your location. You can also create the perception of added value via your promotional activities.
How can I improve my product?
How can I improve my location?
How can I improve my promotional activities?
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- Link with local tourism operators to offer a packaged product, eg accommodation coupled with hill walking, mountain climbing, walking tours or cookery lessons.
- Improve your interior and exterior décor.
- Offer family rooms, play areas for children or additional bedding.
- Provide extras such as games room on a campsite or dry rooms for walkers.
- Provide on-site entertainment, childminding facilities, adventure itineraries, transport to and from activities.
- Include security/CCTV.
Remember!
Raising quality is one way to improve your product without incurring hugely increased costs.
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- Improve site landscaping and quality of walkways and driveways.
- Provide adequate car-parking space.
- Offer a pick-up and drop-off service.
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- Engage in joint marketing activities with other tourism operators and local community to promote the many features of your locality. Sponsor local festivals and events.
- Create a word-of-mouth buzz about your campsite or caravan park.
- Promote special offers via your website. Update your website regularly and ensure that your business is prominently listed on search engines such as Google.
- Create an imaginative brand-name that people find attractive and which captures the mood or image that you want people to associate with your accommodation.
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