How can I create added value for my customers?
Customers don’t always see low prices as attractive – they may associate low-cost with low-quality. During a recession, customers are particularly focused on added value. Improving quality is one way to add value and improve your competitiveness.
You can add value for your customers by improving your product or your location. You can also create the perception of added value via your promotional activities.
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- Improve your interior and exterior décor.
- Provide additional meals such as packed lunches and dinners.
- Provide services such as a playroom for children, Wi-Fi for business people and dry rooms for walkers.
Remember!
Raising quality is one way to improve your product without incurring hugely increased costs.
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- Improve signage.
- Provide adequate car parking space or smoking areas.
- Offer a pick-up and drop-off service.
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- Link with local tourism operators to offer and jointly market packages such as dinner for two plus accommodation at your Guesthouse or B&B.
- Create a word-of-mouth buzz about your Guesthouse or B&B.
- Promote special offers via your website. Update your website regularly and ensure that your business is prominently listed on search engines such as Google.
- Create an imaginative brand-name that people find attractive and which captures the mood or image that you want people to associate with your Guesthouse or B&B.
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